The 2014 IACC-Europe conference provided one IACC member with creativity in Sweden, which shaped their latest venue opening in London. It's a perfect example of why you invest in membership of associations, to learn, share ideas and improve as a community! For this one member, opening their 15th venue in London, you might think they have learned all they can learn, but this is not the case!
2015 has been a busy year for etc.venues with the opening of its latest venue at Marble Arch. IACC caught up with Alastair Stewart, etc venues CEO about how IACC had played a big part in the inspiration for the new venue.
“We know that a new generation of delegates are coming through with very different design tastes to their parents, these are delegates for whom fast wifi is more important than 8-hour chairs and they are I think more receptive to a brand and design led venue design. There is an area in London called Shoreditch which is home to creative and tech industry hubs and you only have to visit their offices to see just how different the working environments are. They have open plan co-working spaces, hard surface floor, lots of glass, contemporary art and communal socialising spaces. The challenge for conference venues is no different to offices with venues and offices designed over ten years ago now looking out-dated.
Getting out and about is key to the way we innovate, IACC has some of the world’s best venues in membership and the study tours and conferences have always been one of the best ways to see what others are doing. In 2014 we went to the IACC-Europe Conference in Sweden which had a big theme around design. They venue had recently been completely rebuilt, following a terrible fire and we were blown away with the work Lotta and Bjorn had done at Sigtunahöjden. In the new building they had incorporated many of the design concepts we we thinking about. The way they had remodelled the space to be so open plan and yet intimate, meeting rooms that you actually wanted to be in and the way they changed the guest-staff dynamic through co-working spaces – it was all superbly done (and that from a team that is hard to impress!)".
IACC member Stewart further commented "We’re looking forward to this year conference in Milan, Chateauform' are one of the most exciting venue operators in Europe and there will be lots to learn from undertanding their philosophy and the attention to detail on design. It’s always a great opportunity to catch up with industry colleagues from across Europe and this year’s agenda looks to be a weekend from which we can take something back to our venues whether on service or design".