Essential elements for measuring the meeting experience

Mark Cooper - Thursday, June 21, 2018

In the world of meetings and event management, the idea of creating memorable “experiences” is becoming an ever more important element. In fact, in a recent survey for the 2018 Meeting Room of the Future Report,  IACC found that 57% (up from 56% last year) of venue operators said an important part of their role is to provide “experience creation.” And they expect this to become an even more important trend in the next five years.  Read More

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