Mark Cooper - Saturday, February 01, 2020
Making events sustainable has become essential for success in today’s meetings and conference industry. Sustainability grows increasingly more important as an evaluation criterion for meeting planners, and venues are often asked about their implementation of specific green initiatives as part of a bid. Venues are finding that initiating sustainable practices is as good for the bottom line as it is for the planet. Read More
Mark Cooper - Wednesday, November 20, 2019
Conference menu planning can be like mastering a fine art. There’s often time and budget limitations and a need to cater to different palettes and dietary needs. So, to help you plan the ideal meeting menu, we’ve consulted industry experts to bring you a host of ideas and inspiring industry insights. Read More
Mark Cooper - Wednesday, October 23, 2019
Following the success of the IACC Europe Knowledge Festival at Dolce by Wyndham La Hulpe Brussels earlier this month, IACC’s CEO Mark Cooper gives us five highlights that made it extra special. Read More
Mark Cooper - Tuesday, October 15, 2019
Meeting planning can be exciting, varied and incredibly rewarding. There are countless opportunities to meet new people, travel to far-flung locations and visit unique destinations. However, event planning can also be tiring, intense and pretty stressful. Conferences often involve short lead-times, tight budgets, ever-changing schedules and ever-evolving technology. Read More
Mark Cooper - Wednesday, September 04, 2019
A great strategy implemented through poor meetings carries a high risk - MindMeeting
You wouldn’t ask your accountant to design your website. The office manager probably isn’t in charge of your cyber security either. Why, then, do we insist on designing our own strategy meetings? Especially when - as is often the case for strategy meetings - they’re so important to our success? Read More
Mark Cooper - Monday, July 01, 2019
With events often being held in unique locations, with state-of-the-art facilities and cutting-edge technology, how can you stand out from the crowd and offer something different?
Could theming your next event or conference prove key to its success? Read More
Mark Cooper - Wednesday, June 19, 2019
After a fantastic three days at the Meeting Professionals International (MPI) World Education Congress in Toronto June 15-17, 2019 in which IACC presented a live interactive showcase of the Meeting Room of the Future, IACC CEO Mark Cooper gives us an overview of what happened at the event and the highlights from each day. Read More
Mark Cooper - Tuesday, June 18, 2019
In the world of meetings and event management, the idea of creating memorable “experiences” is becoming an ever more important element. In fact, in a recent survey for the 2019 Meeting Room of the Future Report, IACC found that 57% (up from 56% last year) of venue operators said an important part of their role is to provide “experience creation.” And they expect this to become an even more important trend in the next five years. Read More
Mark Cooper - Wednesday, June 12, 2019
In the era of virtual offices, online companies and remote work teams, hosting meetings or conferences that allow audience members to connect and interact in meaningful ways is more important than ever. That may be one reason that today’s event planners are focusing more and more on creating experiences rather than just organising meetings.
Mark Cooper - Wednesday, May 29, 2019
One of the challenges the meetings and events industry is experiencing right now is how to elevate an event from a logistical plan to a strategic plan. In other words, the journey from simply organising a meeting or event to designing a transformational experience.