Learning Design Webinar -- February 2, 2012
How Learning Design Techniques for Small Meetings Can Build Your Business
Presented by Adrian Segar
Effective learning design is one of the main ingredients of a successful event, and it’s something that more and more meeting clients are demanding. By attending this special IACC webinar, you’ll find out how learning design and participant-driven formats are revolutionizing small meetings and creating a more focused market for the type of meeting space that conference centers are best positioned to offer.
Everyone who signs up for this webinar will receive a free electronic copy of Conferences That Work: Creating Events That People Love, the groundbreaking book by our webinar presenter, Adrian Segar.
Better, Smarter, More Engaged
More and more of your customers are looking to get more impact and value out of their face-to-face meetings. Participant-driven techniques create powerful engagement and great results by putting the audience in charge of selecting—and presenting—the session content that is most important to them. Based on 30 years of experience designing hundreds of conferences, Segar will:
- Introduce the fundamentals of participant-driven and participation-rich events
- Explain the three reasons why these meeting designs are the key to a healthy future for events
- Outline the implications of using learning design techniques and participant-driven models for client meeting spaces and program planning
- Describe how to design meetings that are completely participant-driven, or build a strong participant-driven component into a larger event.
In a shaky economy, where everyone needs more return on every dollar they invest, participant-driven events are a great way to extend the Conference Center Difference and maximize the impact of every meeting your facility hosts.
Adrian Segar, creator of the Conferences That Work participant-driven meeting design, will lead the next webinar in IACC’s Bright Ideas for Conference Centers series:
How Learning Design Techniques for Small Meetings Can Build Your Business
Thursday, February 2, 2012
1 PM Eastern/12:00 noon Central/11:00 Mountain/10:00 Pacific
Session Description
Who would have thought that a moment of silent reflection after a particularly powerful presentation could be one of the most effective learning design elements for small meetings? There are a variety of techniques to help organizations get the most out of their meetings, but they aren’t yet widely used across the meetings industry. Conference centers host many small groups, and many larger events that include smaller breakouts. They can benefit their clients and establish a unique profile by tapping into emerging practices on small meeting design.
Learning Objectives
After attending the webinar, you will be able to:
- Explain adult learning and participatory principles behind small meeting design
- Understand and prepare for the unique requirements of participant-driven and participation-rich events
- Apply the principles of small meeting design in your own facilities or professional activities.
 
On March 8, 2012, Mariela McIlwraith of MeetingChange discusses Marketing and Messaging for the IACC Meeting Concept
IACC's IACC Quality Standards have been the cornerstone of conference centers' effort to distinguish themselves from any other type of meeting property. But while the criteria paint a powerful logistical picture of the Conference Center Difference, the account managers who book the space at IACC member facilities have to tell a wider story.
Planners don't book IACC facilities because the chairs swivel. They book IACC facilities because their superior infrastructure is one of the key ingredients behind successful meetings that produce effective dialogue and powerful, measurable outcomes. By taking a strong but mostly tactical marketing message and framing it according to the outputs clients need and expect—not just the specific inputs that conference centers can offer—this session will deliver ideas and tools that can contribute to every participant's bottom line. The session will also examine the human needs drivers that guided the creation of the IACC Quality Standards and how to leverage those insights in a broader marketing message.
After attending this session, you will be able to:
- Understand how to position IACC's Quality Standards for greatest competitive advantage.
- Strengthen the business case argument for booking IACC faciliities.
- Understand how the logistical infrastructure of IACC's Quality Standards can result in more effective meetings and successful outcomes for client organizations.
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GREAT VALUE!
One registration gets you full access to the webinars for an unlimited number of participants at a single site.
The Bright Ideas Series
Meeting planners look to purpose-built conference centers for bright ideas, creative solutions, and compelling onsite experiences. But in a rapidly changing economy, a unique setting with first-rate meeting services is just the start.
IACC and The Conference Publishers developed the Bright Ideas series to help conference centers keep up with the latest trends in meeting and event design—and to help meeting and event planners understand what they can expect when they look to IACC member facilities for The Conference Center Difference.
Coming Up
Mark your calendar for the next two Bright Ideas webinars:
On March 8, 2012, Mariela McIlwraith of MeetingChange discusses Marketing and Messaging for the IACC Meeting Concept
On April 26, 2012, Andrea Sullivan of BrainsStrength presents This Is Your Brain Onsite
Earn a 10% discount by registering for all three webinars today!
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